Children-focused snacking and meal brand Slurrp Farm has raised Rs 30 crore (around $3.3 million) in its extended Series C funding round from Scarlet Ventures, marking its first major fundraise after nearly two years.
The Gurugram-based startup, operated under Wholsum Food Private Limited, is expected to use the capital to strengthen its long-term financial resources and support future growth.
Slurrp Farm Secures Fresh Capital in Extended Series C
As per regulatory filings sourced from the Registrar of Companies (RoC), the board of Wholsum Food Private Limited allotted 1,04,457 Series C1 preference shares to Scarlet Ventures.
The shares were issued at a price of Rs 2,872 per share, enabling the company to raise Rs 30 crore in this round.
The filing also mentioned that the funds will be used to enhance the company’s long-term financial capacity, indicating continued expansion plans in India’s growing kids nutrition segment.
Slurrp Farm Valuation Jumps to Rs 810 Crore
According to estimates, Slurrp Farm’s valuation has reportedly increased significantly after this round.
- Post-money valuation: Rs 810 crore (approx. $90 million)
- Previous valuation (Jan 2024 round): Rs 510 crore
This indicates a valuation growth of nearly 59% compared to its last funding round.
Following the latest allotment, Scarlet Ventures now holds around 3.7% stake in the company.
Funding History: Slurrp Farm Has Raised Around $18 Million
With this fresh investment, Slurrp Farm’s total fundraising is estimated to be around $18 million across multiple rounds.
The company had earlier raised Rs 60 crore ($7.2 million) in January 2024 from investors including:
- Fireside Ventures
- Raed Capital
- Other institutional backers
It also previously raised a $7 million Series B round, led by the Investment Corporation of Dubai.
Anushka Sharma’s Association Boosted Brand Visibility
Slurrp Farm gained major public attention after Bollywood actress Anushka Sharma joined as an investor and brand ambassador.
Her involvement helped strengthen the company’s consumer visibility, especially among millennial parents seeking healthier packaged food alternatives for children.
What Slurrp Farm Sells: Millet-Based Snacks and Meals for Kids
Founded in 2016, Slurrp Farm has positioned itself as a leading Indian brand focused on healthy millet-based food products for children.
Its portfolio includes:
- Millet porridges and cereals
- Kids puffed snacks
- Millet pancakes
- Millet dosa mixes
- Cake and baking mixes
- Ready-to-make meal options
The brand has benefited from rising demand for clean-label nutrition, millet foods, and child-friendly healthy snacks in India.
Revenue Growth Continues, But Losses Also Rise
In FY25, Wholsum Food Private Limited recorded strong revenue growth.
Financial Performance Highlights (FY25 vs FY24)
- Operating Revenue FY25: Rs 95.6 crore
- Operating Revenue FY24: Rs 72.5 crore
- Growth: Over 30% YoY
However, the company’s losses also increased.
- Loss FY25: Rs 32.7 crore
- Loss FY24: (lower by ~29%)
- Loss increase: 29% YoY
This suggests that while the company is scaling aggressively, it continues to invest heavily in growth, distribution, branding, and product expansion.