Jagdish Farshan Introduces India’s First Avocado Oil-Based Sev Range Alongside New Grab-and-Go Snack Packs
Legacy Snack Brand Embraces Healthier Ingredients and Modern Snacking Trends
In a major move reflecting the changing preferences of Indian consumers, Jagdish Farshan has launched one of India’s first avocado oil-based sev ranges while also announcing the upcoming rollout of convenient 80g on-the-go snack packs across its product portfolio.
The Vadodara-based traditional snack brand, which has been serving customers for more than 80 years, is blending heritage recipes with modern food trends as consumers increasingly seek healthier and more convenient snacking options without compromising on taste.
Avocado Oil Sev Range Targets Health-Conscious Consumers
Known for its wide variety of namkeen, sweets, and ready-to-eat snacks, Jagdish Farshan’s latest innovation focuses on mindful snacking. The newly introduced avocado oil sev range is available in four variants and is now being distributed across India through e-commerce platforms, retail outlets, and quick commerce channels.
The launch taps into the growing demand for “better-for-you” snack products as consumers become more aware of ingredients, cooking oils, and overall nutrition in packaged foods.
According to the company, the avocado oil-based sev range retains the traditional flavour profile that customers associate with the brand while upgrading one of the most important components — the cooking oil.
Brand Focuses on Evolving Consumer Habits
Speaking about the launch, Mr. Aakash Kandoi, Managing Director of Jagdish Farshan, said consumers today expect both taste and better ingredients together.
He explained that the company is not trying to replace its legacy products but rather evolve them in a meaningful way to remain relevant for modern consumers.
He also highlighted how eating habits are changing rapidly, especially among urban customers who prefer convenient, portion-controlled snack options suited for busy lifestyles.
New 80g Snack Packs to Support On-the-Go Consumption
Alongside the avocado oil sev launch, Jagdish Farshan is preparing to introduce new 80g grab-and-go packs across its namkeen portfolio.
The smaller packaging format is designed to cater to rising demand for:
- Portion-controlled snacking
- Quick impulse purchases
- Portable snack options
- Frequent small-sized consumption
The company believes these compact packs will help increase purchase frequency while also attracting a wider consumer base, particularly younger urban audiences looking for convenience.
Expanding Presence Across Modern Trade Channels
Jagdish Farshan’s avocado oil sev range is already available pan India and is also being white-labelled for modern retail channels such as Food Square.
With over 500 products and SKUs, the company continues to strengthen its position in India’s organised snacks market through strategic product innovation, retail expansion, and evolving consumer-focused offerings.
Tradition Meets Modern Innovation
Founded in 1938, Jagdish Farshan has built a strong reputation in the Indian snacks industry through its authentic flavours and traditional recipes.
The latest dual launch highlights the company’s larger strategy of balancing tradition with innovation. By combining trusted recipes, healthier ingredient choices, and modern packaging formats, the brand aims to appeal to a new generation of Indian snack consumers while staying rooted in its legacy.
As India’s packaged food industry continues to evolve, Jagdish Farshan’s avocado oil sev and convenient snack packs signal how traditional food brands are adapting to meet changing lifestyles and health-conscious consumption trends.
