Burger Singh, India's largest Made-in-India burger chain, offers a golden opportunity for entrepreneurs to partner with a fast-growing QSR brand that combines Indian flavors with global fast food appeal. With over 175+ outlets in 75+ cities and a bold vision to reach 1,000 stores by 2028, Burger Singh is expanding rapidly across the country — and this could be your chance to be a part of it.
Burger Singh Franchise Overview
✅ Brand Highlights
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Largest Made-in-India Burger Chain with Indianized flavors and menu.
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Over 175+ outlets successfully running.
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Goal to achieve 1,000 outlets by 2028.
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Affordable menu starting at just ₹39.
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Fully vegetarian options & innovative burger names like Nikku Singh, Udta Punjab, United States of Punjab.
Franchise Formats & Space Requirements
| Format | Minimum Area Requirement |
|---|---|
| Base Kitchen + Counter | 350 sq. ft. |
| Dine-in Seating Area | 150–250 sq. ft. (seating for 14–20) |
| Extra Storage (if 250+ km from warehouse) | Additional 100 sq. ft. |
Total Investment & Fees
Burger Singh operates on a FOFO (Franchise-Owned Franchise-Operated) model.
Investment Breakdown
| City Category | Setup Cost | Franchise Fee | Total (Excl. GST) |
|---|---|---|---|
| Top 15 & Next 19 Cities | ₹29.57 Lakhs | ₹10 Lakhs | ₹39.57 Lakhs |
| Emerging Cities | ₹29.27 Lakhs | ₹10 Lakhs | ₹39.27 Lakhs |
Note: GST, security deposits, and first stock indent are extra.
Expected ROI & Break-even
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ROI depends on location, rental, and sales performance.
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Average Break-even: Within 24–36 months.
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Monthly Profit & Loss statements created by the brand’s experts to help you track profitability.
Operating Capital & Marketing Budget
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Recommended Operating Capital: ₹5–6 Lakhs
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Marketing Budget:
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Launch Phase (First 3 months): ₹1 Lakh (₹75K for online ads)
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Post-launch: Minimum 4% of monthly revenue
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Project Execution & Store Launch
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Store setup must be executed by Burger Singh-approved vendors.
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You may use your own vendor (if experienced), but brand approval and project fees apply.
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Launch Timeline: 60–90 days after franchise agreement is signed.
Hiring & Staffing
| Format | Staff Required |
|---|---|
| Dine-In | 7 employees |
| Food Court | 5 employees |
| Drive-Thru | 8 employees |
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Hiring is franchisee’s responsibility.
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Brand helps with CV sourcing and interviews.
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Non-skilled staff with basic experience is acceptable.
Menu & Raw Material
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Fixed Menu: Customizations or new items are not allowed.
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Raw Material: Supplied centrally from the brand warehouse.
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Local vendor tie-ups allowed only for fresh vegetables.
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Initial Stock = 40% of projected first-month revenue.
Training & Support
Franchise Owner Training
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Conducted by Burger Singh Management.
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Online or at HQ in Gurgaon.
Outlet Staff Training
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Conducted onsite at the outlet.
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Hand-holding by a New Store Opening Team till operations are smooth.
Marketing Support
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Central marketing: TV, Radio, Social Media, Newspapers
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Digital Ads: Zomato, Swiggy, Google, Meta platforms
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Offline: Flyers, banners, local activations
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Local marketing: Franchisee-driven with brand guidance
Target Expansion Locations
Burger Singh is focusing on expanding across India, especially in:
North India – Punjab (Ludhiana, Jalandhar), UP (Kanpur, Varanasi), Rajasthan (Jaipur, Kota)
West India – Gujarat (Ahmedabad, Vadodara, Jamnagar)
South India – Karnataka (Bangalore, Mysuru), Andhra Pradesh (Vijayawada), Kerala, Tamil Nadu
East & Northeast – West Bengal (Kolkata), Assam (Guwahati), Meghalaya (Shillong), Sikkim (Gangtok)
Franchise Agreement & Legal Info
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Agreement Term: 20 Years
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Renewal Fee: Decided at the time of renewal
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Term Sheet: Issued post franchise fee payment, valid for 3 months setup period
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Licenses Required: FSSAI, Shop & Establishment, Municipal Trade License
How to Apply for Burger Singh Franchise
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Schedule a call with sales executive: +91 90290 20888
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Share preferred location (Google pin)
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Finalize format, investment, and site
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Sign Term Sheet and begin setup!
Also Check: How to Apply for a Chai Sutta Bar Franchise in 2025 – Complete Guide
Frequently Asked Questions (FAQs)
1. What is the total investment required for a Burger Singh franchise?
Between ₹39.27–₹39.57 Lakhs (excluding GST and stock). Additional ₹5–6 Lakhs is advised for operating capital.
2. What is the franchise term?
The agreement is valid for 20 years.
3. Can I choose my own store location?
Yes. Burger Singh provides assistance, but final responsibility is with the franchisee.
4. Is training provided?
Yes, comprehensive training is provided for both owners and staff.
5. Who handles raw material sourcing?
All raw materials come from the brand’s central warehouse, except fresh vegetables which are locally sourced.
6. Can I modify the menu?
No. Only the brand-approved menu is allowed.
7. How many employees are needed?
Between 5–8 depending on format (Dine-in, Food Court, Drive-thru).
8. What are the marketing obligations?
Franchisees must spend 4% of revenue on marketing monthly. Initial 3-month launch budget of ₹1 Lakh is required.
9. How long does it take to open a franchise?
60 to 90 days post agreement and payment completion.
10. Who does the outlet construction?
Burger Singh’s approved vendors. Outside vendors allowed with approval and fee-based support.
11. Is support available after launch?
Yes, ongoing operational support, audits, and monthly P&L reviews are provided.
12. What if refresher training is needed later?
Yes, refresher training is provided as needed.